Crested Communications launches mentorship program with GO agency: GO-U!

University of Hartford student-run agency, Crested Communications, had the privilege of working with professional agency mentors during the Spring Semester of 2024. The program, aptly called GO-U, was developed in collaboration between the University of Hartford and GO Agency as a way for students to be exposed to real-world creatives and account executives. Students were paired accordingly with mentors and were tasked with checking in over the course of the semester. To launch the program, students pitched their campaign ideas to the GO team at the Hartford office to get professional feedback before putting together deliverables for their spring client, Special Olympics CT.

The students were able to forge relationships and develop their business communications skills - all while working towards completing their client project. The partnership came full circle when the students returned to the GO offices to give their final client presentation. A rewarding experience for all involved and one that made us cheer GO-U!