School of Communication Opens New Student-Run Agency Crested Communications

Students working in Crested Communications, the new student-run agency in the School of Communication, are gaining real-world experience by producing public relations, advertising, and branding campaigns for real clients in the greater Hartford area and beyond. “For students who are about to graduate, having the experience of working in a variety of arenas helps diversify their skills to be ready for a successful communications career,” says Sarah Miner, assistant professor of communication and faculty director of the agency. “Students who are interested in film or video production can also use their skills within the agency as many clients are interested in video content.”

Crested Communications is in a dedicated agency space in Abrahms Hall that encourages collaboration among the students enrolled in the course, CMM 464W: Student Firms: The Agency. They meet twice a week and are assigned work based on client goals and their career interests, making it a more personalized learning and professional experience. “What got me excited was that there was potential for some videography, which is my specialty,” says Thomas Hummel ‘22, the agency’s video production manager and a digital media and journalism major. “I love to create new media content, especially videos.”

*Source: Originally published on December 3, 2021 in UHART News